toreel · FAQ

Straight answers

Questions about toreel

Including the ones with answers you may not like. A tool that only lists what it does well is a tool you find the limits of at the worst moment.

A week of publishing by hand
  • Read around the subject until you have something to say
  • Write each script, then rewrite it shorter
  • Set up, film yourself, film it again because of the light
  • Cut every clip to the words, by eye, fifteen times
  • Make fifteen covers that still read at thumbnail size
  • Remember to post, at the right hour, fifteen times
and the week after that starts from nothing
A week with toreel
  • Type a subject before bed
  • Close the laptop
  • Wake up to the batch, scheduled
  • Read what the last batch did, in numbers
  • Type the next subject, better aimed
the batch that worked tells you the next one
toreel Lens design, plainly28 Sep ResearchScriptsAvatarsMontageCoversQueue 5 typeset · 1 being fitted · 9 waiting 01typeset · fits 02typeset · fits 03typeset · fits 04typeset · refit once 05typeset · fits measuring headline 06typesetting 07 waiting on a frame to key from 08 waiting on a frame to key from 09 background not generated yet …six more waiting
The covers screen. The band across the bottom of each is not a design flourish — it is the share of the frame the presenter takes in the finished video, so a cover is judged in the proportion it will actually be seen in.

What does toreel actually do?

You type the subjects. It researches each one, writes a script, films it with your AI avatar, builds the visuals from your clips, licensed stock, generated stills or motion graphics, makes a cover and leaves the reel scheduled and ready to post. One reel a day is a new subject. Several in a day share one, so you can keep the angle that takes off.

One topic or many?

Credits are finished reels, not subjects. One reel a day is a new subject each time — you are publishing. Several in a day share a subject, because that is the only posting rhythm where Instagram is a trial: five angles, keep the one that takes off.

How long does a run take?

Around two hours for a batch of fifteen, measured end to end on a real run, and it scales with how many you asked for. Most of that is waiting on avatar generation and image models rather than on your computer — which is why runs happen overnight, and why nobody should promise you a night of finished reels in five minutes.

Do I have to approve each step?

No. The six stages hand work to each other without asking. If a reel fails it is retried, and if it keeps failing it is dropped and the rest carry on. One bad clip does not cost the batch.

Where does the footage come from?

Choose your own clips, licensed stock, generated stills or motion graphics. The source is chosen per batch and timed to the words. Your clips are analysed into reusable segments; stock is licensed; generated stills and motion systems work even when you upload nothing.

Do I have to be on camera?

Once, if you want the presenter to be you. Record a few minutes and the likeness is trained from that take; every reel afterwards is filmed without you. If you would rather not appear at all, a ready-made presenter from the catalogue delivers the same reels the same night — see both routes.

What subjects does it work for?

Any. The same pipeline runs for a technical breakdown, a product review or a slow reading of an idea. There is no niche built into it — the research stage adapts to the subject rather than to a category.

What languages does it speak?

Scripts are written in English and translated into Russian, and the avatar speaks either. The interface itself is English throughout; only the content is bilingual. More languages are not built.

Can it post for me?

To Instagram Reels today. TikTok, YouTube Shorts and Facebook Reels are being connected — what that involves is worth reading if you have ever tried it yourself. Each network is linked once through an ordinary sign-in; you never handle an API key.

What does a run cost to produce?

Real money, every time. Filming fifteen avatars and generating fifteen covers are the two expensive stages, and both bill per use. Subscription pricing is published but provisional: 15, 45 and 150 credits a month for €25, €65 and €169 with a studio presenter, or €89, €119 and €239 with a Digital Twin of you — a credit being one finished reel. Nothing is on sale yet — the arithmetic behind those numbers is on the pricing page.

What can it not do?

It will not invent footage you do not have. It will not clone a person who has not consented on camera. It will not finish in minutes. And it will not make a subject interesting that was not — research makes a dull topic well-sourced, not compelling.

Is it open?

Not yet. It runs every night for one person while the rest is built, and leaving an address is currently the only way in.

Still curious

Leave an address and you will hear the day toreel opens.