toreel · Pricing

Two presenters, three volumes

Your plan, with your presenter

Every price on this page is a monthly one. Nothing is charged up front, there is no setup fee, and the presenter you choose is what makes the difference between the two rows — because it is the one part of this that costs money every month whether you make a reel or not.

What you are buying

A credit is one finished reel, up to thirty seconds: researched, scripted, filmed with your avatar, cut against footage, captioned, given a cover and put in the queue. Not a step of one — the whole thing, ready to post.

How you spend a day decides the subjects. One reel a day is a new subject each time — you are publishing, not testing. Several in a day share a subject, so you can keep the angle that takes off. Credits count finished reels, not topics wrung dry.

Provisional. toreel is not open yet, so nobody can buy these. They are published so the people on the early-access list know roughly what to expect — and any of them can still move before the first person pays one.

1 · Choose your presenter

Upload one short video of yourself. We build the twin, you confirm consent through a code on your phone, and it films every reel from then on — nothing to record again. Each twin holds a licensed avatar slot of its own for as long as you keep it, which is the whole reason this row costs more.

2 · Choose how many reels

Prices include VAT and the presenter is in them — there is no separate setup charge for building your twin, and no seat to buy. What will not move is the shape: you pay for reels made.

Two things cost more than one credit

• A reel over thirty seconds — two credits, up to a minute. Longer scripts cost us more because the avatar engine bills by the second, and pretending otherwise would mean charging the short reels for the long ones.
• A reel on the highest-fidelity avatar — twelve credits. That is not a margin decision: it bills roughly twelve times as much per second of video as the engine every other reel uses. Most reels do not need it.

What is in each plan

Every plan has the whole product in it. What changes is how many reels you can make, because that is the only thing that costs us more when you use more of it — there is no feature held back to make a cheaper plan feel thin.

Why a Digital Twin costs more than a studio presenter

Not because it is the premium tier. Filming a reel costs the same either way, to the cent — the same engine, the same rate per second of video. The difference is that a twin of you exists only for you: it occupies a licensed avatar slot for every month you keep it, and that slot is billed to us whether you make one reel that month or a hundred and fifty.

Which is why the gap between the two rows is close to flat rather than proportional — about €70 a month at every volume — and why it shrinks as a share of the price the more reels you make. A studio presenter holds no slot at all, so those plans are the cost of the reels and nothing else.

Why there is no free tier

Every reel costs real money to make before anybody watches it — an avatar rendered by the second, a cover generated by an image model, a transcription pass. A free tier in a product like this is either a trickle nobody can judge the tool by, or a bill somebody else pays. Personal with a studio presenter is small enough to find out whether it works for you and priced low enough that finding out is cheap.

What one batch actually spends

The two largest variable costs come from the two long stages. They are not the only ones that bill — the language model calls are not free either, they are simply small next to these:

• Filming the avatars — one take per reel through an avatar engine, billed by the second. The single largest line.
• Generating the covers — one image per reel through an image model, billed per image.
• Research and scripts — language model calls, cheap by comparison but not free.
• Transcription — one pass per reel to time the words against the footage.
• Montage and rendering — costs electricity rather than API credit, but it is where the hours go.

This is the reason a run is not something to fire off casually, and the reason the pipeline drops a hopeless reel instead of retrying it forever.

What a plan has to cover

A price has to sit above the cost of the reels somebody actually makes, which is why plans are counted in reels rather than seats or features. A person posting one reel a day and a person posting five are not the same customer, and no amount of feature-gating would make them so.

There is also a second cost most tools leave out of their pricing page: publishing to each network involves app reviews and audits before a single post goes out. That is paid in weeks rather than dollars, and it is paid once, by whoever built the tool — the detail is here.

What early access means

An address on a list and one email when the door opens. Not a countdown and not a discount code — though the people on the list will be the first ones able to buy, and the prices above are the ones they will see.